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Google Adwords

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Google AdWords is an online advertising service that places advertising copy at the top, bottom, or beside, the list of search results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved intoGoogle’s main source of revenue. Google’s total advertising revenues wereUSD$42.5 billion in 2012.

 

AdWords offerspay-per-click(PPC), that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions orcost per mille(CPM) advertising, site-targeted advertising for text, banner, and rich-media ads, and remarketing. The AdWords program includes local, national, and international distribution. Google’s text advertisements are short, consisting of one headline of 25 characters, two additional text lines of 35 characters each, and a display URL of 35 characters. Image ads can be one of several differentInteractive Advertising Bureau(IAB) standard sizes.

 

While A Number Of Factors Determine A Successful Google AdWords Campaign, Much Can Be Achieved By Focusing On:

  • Relevance - Crafting relevant AdWords keyword Lists,Tight AdWords keyword Groups, And Proper Ad Text.
  • Quality Score – Google’s Rating Of The Quality And Relevance Of Your keywords And PPC Campaigns.