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Pay Per Click


Pay Per Click(PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.

Withsearch engines, advertisers typically bid onkeywordphrases relevant to theirtarget market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as”banner” ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Pay-Per-Click Marketing Is Good For Everyone:

  • Its Good For Searchers- Research indicates that searchers click onpaid searchads more often than any other form of digital advertising. This means that people reallydontmind being advertised to, provided that the products and services advertised actually fit the searchers needs. And because we use search engines when were looking for products and services, the results, including the ads, are generally highly relevant to what were looking for. Plus, Google has developed an excellent formula for ensuring that PPC ads meet the users needs.
  • Its Good For Advertisers-
    Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product. Because searchers reveal theirintentthrough their search query, advertisers are able to measure the quality of traffic that results from search engine clicks.
  • Its Good For Search Engines- PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.