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Search Engine Marketing


Search engine marketing SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) through optimization and advertising.

SEM may use search engine optimization(SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click(PPC) listings.

Search engine marketing services from Word Stream offer three core benefits for your business:

  • Productivity-By providing a series of keyword management, keyword search tools and automation tools Word Stream enables you to accomplish more search engine marketing in considerably less time, and with clearer workflow prioritization.
  • Relevance-The software creates a system of daily keyword suggestion, and arms you with negative keyword tools that help you to consistently refine your keyword list. This will help you improve your search engine rankings and, in turn, earn you a better Quality Score in AdWords.
  • Value-Word Stream is designed to discover new, inexpensive keyword advertising opportunities, and the keyword software secures algorithmic pricing advantages for you from the search engines. This saves you money by ensuring a low minimum bid, saves time otherwise spent searching and analyzing manually, and generates better results for your search engine marketing campaigns.In the coming paragraphs, we’ll show you how the tools go about providing this improved efficiency, value, and traffic quality so that you can improve both your paid search returns, your organic SER Prankings, and your overall search engine marketing strategy.